Social Media & Social Advertising Consultant
Want to start the new year with a more effective social media strategy? One that saves you time because it’s specific to your business goals? Here’s my step-by-step guide to creating your 2023 social media marketing plan. Step 1: Conduct a Social Media Audit Before investing all of your time and resources in TikTok and […]
One of the most frequently asked questions I get is, “How do I turn my fans into paying customers?” In fact, there are 255M Results on Google when you search for this topic… There are lots of answers ranging from: “fan only discounts/coupons”, building trust/credibility in your business online, social advertising, influencer partnerships, product tags, […]
Finding someone to help with your social media ad campaigns can be challenging. Let’s be real, there are a lot of social ads consultants out there who claim to be “experts” and are all too eager to take your money and “figure it out”. You need someone you can trust, who treats your money like […]
It’s no secret that people trust influencers more than brands. Influencer posts have more credibility, trust, and often get higher engagement. That’s why branded content ads are a game changer for companies who invest in influencer marketing. In the past, influencer partnerships looked something like this: Brands reach out to influencer They agree on a […]
IGTV (Instagram TV) has been around for a while, but many brands are still trying to figure out how to fit it into their marketing mix. If you’re one of them, that’s OK! By the end of this post, you’ll know the benefits of using IGTV, how it can be used for your business, and […]
If your customer visited one of your social media pages for the first time, would there be enough information, credibility and social proof for them to make a purchasing decision? Social media is often one of the first touch points that customers have with a brand so it’s important that you’re putting your best foot […]