Your bio is your first impression with potential clients so you want to make it a good one! If your bio is boring, vague or doesn’t instantly communicate who you help and how, you’re going to miss out on followers, engagement, and sales.

Use this 3-step formula to make sure your bio is clear, concise, and focused on your ideal customer.

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Step 1: Clearly State Who You Serve & How You Help Them

Your bio should immediately communicate what you do and who you serve. Instead of making it about you, make it about your ideal client and the results you help them achieve.

🚫Bad Example:
I help people buy and sell homes. (So does every realtor… Not only is this boring, but it doesn’t differentiate why clients should want to work with YOU.)

✅Good Example:
Helping busy professionals find their dream home in [Your City]! (Specific, outcome-driven, and relatable.)

Step 2: Establish Trust and Differentiate Your Business

Why should someone choose YOU over your competitors? This is where you establish credibility and make it clear why you’re the best choice for their needs.

Consider adding one of the following to your bio:
✅ Years of experience (Ex: 10+ years serving [your audience])
✅ Awards or recognitions (Ex: Forbes Top 50 Financial Coaches…)
✅ Unique approach or results (Ex: Helped 100+ families buy their first home…)

Example Bios:
🏆 Licensed Real Estate Agent | 10+ Years of Experience | Featured in [Publication]
💰 Certified Financial Coach | Helping Clients Retire 10 Years Early

Tip: If you’re just starting out and don’t have major accolades yet, focus on specific outcomes you help clients achieve.

Step 3: Add a Clear Call-to-Action (CTA)

When someone visits your profile, what should they do next? Your bio should give them clear instructions on how you can work together—whether it’s booking a call, DMing you, or grabbing a free resource.

Here are a few examples:

DM me “BUY” for home-buying tips!
Schedule a free strategy call → [link]
Download my FREE [lead magnet] & start [solving problem] today!

Tip: Your CTA should match your goals. If you want more downloads, use a CTA like “Download for free to save hours creating content!”

See It In Action: High-Converting Bios Using This Formula

Example #1: Real Estate Agent

🏡 Helping first-time homebuyers find their dream home in-San Diego!
🏆 Licensed Realtor | 100+ Homes Sold | Featured in [Publication]
📩 DM me “BUY” for new home-buying tips!

Example #2: Business Coach

🚀 Helping service-based entrepreneurs hit $10K months
💡 Business Coach | 5+ Years Scaling Online Brands
🎯 Book a free strategy session → [link]

Example #3: Health & Wellness Coach

🥑 Helping busy moms gain confidence without restrictive diets!
💪 Certified Nutrition Coach | 200+ Client Success Stories
📥 Grab my FREE 7-day meal plan → [link]