Want to start the new year with a more effective social media strategy? One that saves you time because it’s specific to your business goals?

Here’s my step-by-step guide to creating your 2023 social media marketing plan.

One of the most frequently asked questions I get is, “How do I turn my fans into paying customers?”

Finding someone to help with your social media ad campaigns can be challenging. Let’s be real, there are a lot of social ads consultants out there who claim to be “experts” and are all too eager to take your money and “figure it out”. You need someone you can trust, who treats your money like their own — someone who can help you reach your goals without flushing money down the toilet guessing which tactics will work.

IGTV (Instagram TV) has been around for a while, but many brands are still trying to figure out how to fit it into their marketing mix. If you’re one of them, that’s OK! By the end of this post, you’ll know the benefits of using IGTV, how it can be used for your business, and content ideas to share your next video.

It’s no secret that people trust influencers more than brands. Influencer posts have more credibility, trust, and often get higher engagement. That’s why branded content ads are a game changer for companies who invest in influencer marketing.

It’s no secret that social commerce is growing which makes this first impression EVEN MORE IMPORTANT to your sales strategy. That’s why we put together 10 tips to help you master the art of selling on social media.

The “Social Media Status Update” will be a regular blog series highlighting the top news in social media, digital marketing, and influencer engagement that your business needs to know.

Instagram can be an extremely effective platform for connecting with your audience, inspiring new customers, and sharing your brand’s story. And I know, you probably hate the Instagram algorithm. But the fact is that if you want to get ahead as a business on Instagram, you need to work with the algorithm, not against it.

If you’re not already advertising on social media — especially Facebook and Instagram, you should be.

After conducting multiple influencer campaigns for brands of all sizes, I’ve started to hone in on what works and what doesn’t when creating an influencer marketing campaign.

Here are a few tips to ensure your business is set up for success when launching a Facebook advertising campaign.