Social Media & Social Advertising Consultant
Finding someone to help with your social media ad campaigns can be challenging. Let’s be real, there are a lot of social ads consultants out there who claim to be “experts” and are all too eager to take your money and “figure it out”. You need someone you can trust, who treats your money like […]
It’s no secret that people trust influencers more than brands. Influencer posts have more credibility, trust, and often get higher engagement. That’s why branded content ads are a game changer for companies who invest in influencer marketing. In the past, influencer partnerships looked something like this: Brands reach out to influencer They agree on a […]
If you’re not already advertising on social media — especially Facebook and Instagram, you should be. For one, the targeting capabilities (in my opinion) are far superior to that of traditional advertising. With traditional advertising, you pay for a placement that is intended to reach your target audience but you don’t know who’s interested or […]
When I first started my career in social media marketing, the concept of social advertising was unfamiliar to many brands I worked with, often misunderstood, and difficult to measure. At that time, many brands and businesses wanted to know why they should pay to advertise on social media when it was historically free? What did […]