Social Media & Social Advertising Consultant
Want to start the new year with a more effective social media strategy? One that saves you time because it’s specific to your business goals? Here’s my step-by-step guide to creating your 2023 social media marketing plan. Step 1: Conduct a Social Media Audit Before investing all of your time and resources in TikTok and […]
One of the most frequently asked questions I get is, “How do I turn my fans into paying customers?” In fact, there are 255M Results on Google when you search for this topic… There are lots of answers ranging from: “fan only discounts/coupons”, building trust/credibility in your business online, social advertising, influencer partnerships, product tags, […]
IGTV (Instagram TV) has been around for a while, but many brands are still trying to figure out how to fit it into their marketing mix. If you’re one of them, that’s OK! By the end of this post, you’ll know the benefits of using IGTV, how it can be used for your business, and […]
If your customer visited one of your social media pages for the first time, would there be enough information, credibility and social proof for them to make a purchasing decision? Social media is often one of the first touch points that customers have with a brand so it’s important that you’re putting your best foot […]
2020 is here. And with every New Year it’s certain there will be more social media changes, new tools, a variety of new service offerings, and policy changes that will impact your business. In 2019, we saw a rise in transparency from all channels which led to updates including Facebook’s Ad Library. Instagram released Creator […]
Part of being a social media marketer and working in this industry involves being informed on the constant updates, changes, and new technologies. The “Social Media Status Update” will be a regular blog series highlighting the top news in social media, digital marketing, and influencer engagement that your business needs to know. Social Media Selfies […]