Shibui Whiskey Social Media Giveaway

Shibui Whisky is the only award-winning brand to collaborate with multiple Japanese distilleries to distill, mature, and marry their expressions. To celebrate their award-winning 10-Year-Old Whisky, we partnered with Shibui to host an engagement-focused giveaway.

GOAL:

Grow Shibui's email list along with their Instagram followers + engagement through a social media giveaway.

EXECUTION:

• Campaign Strategy + Set Up in Viralsweep

• Creative Direction for Contest Graphics

• Suggested Email Sequence

• Social Media Posts

• Social Advertising

• Coordinated Winner Selection

• Campaign Reporting

RESULTS:

• 9.5K+ New Emails

• $0.26 Cost per Email

• 2K+ Instagram Followers

• 98K Impressions

• 3K% Site Traffic & New Users