Case Study
Eterno Skincare Influencer Marketing Campaign
INFLUENCER MARKETING
The beauty industry is a $445 billion dollar industry. Yet, instead of empowering women and making them feel beautiful and confident, they continue to deliver subpar potions, creams, and “magic solutions” that didn’t work 10-years ago and still don’t work today.
Eterno Skincare said enough of that outdated BS. Beauty shouldn’t be defined by your age, men in a boardroom, a plastic surgeon’s vision or an Instagram trend.
Together, we helped Eterno Skincare start a beauty revolution by introducing their revolutionary collection of cutting-edge anti-aging technology products.
GOAL:
Increase brand awareness, engagement and sales by partnering with a mix of micro and macro influencers to promote Eterno's best-selling product, the Time Eraser Cream, and new product launch featuring the So Fresh Facial Cleansing Device, Hyaluronic Cream, and Rosehip Cleanser.
EXECUTION:
Campaign Creation in Aspire IQ (Aspire)
Development of Guidelines for Photography, Captions, & Other Do's & Don'ts
Managed Pitch + Negotiation
Coordinated Shipping & Tracking
Content Collection
Campaign Reporting
RESULTS:
110+ Influencer Partners
300+ Instagram Posts & Stories
15k+ Engagements
4.35M People Reached
267% ROI