Case Study

Eterno Skincare Influencer Marketing Campaign

INFLUENCER MARKETING

The beauty industry is a $445 billion dollar industry. Yet, instead of empowering women and making them feel beautiful and confident, they continue to deliver subpar potions, creams, and “magic solutions” that didn’t work 10-years ago and still don’t work today.

Eterno Skincare said enough of that outdated BS. Beauty shouldn’t be defined by your age, men in a boardroom, a plastic surgeon’s vision or an Instagram trend.

Together, we helped Eterno Skincare start a beauty revolution by introducing their revolutionary collection of cutting-edge anti-aging technology products.

GOAL:

Increase brand awareness, engagement and sales by partnering with a mix of micro and macro influencers to promote Eterno's best-selling product, the Time Eraser Cream, and new product launch featuring the So Fresh Facial Cleansing Device, Hyaluronic Cream, and Rosehip Cleanser.

EXECUTION:

  • Campaign Creation in Aspire IQ (Aspire)

  • Development of Guidelines for Photography, Captions, & Other Do's & Don'ts

  • Managed Pitch + Negotiation

  • Coordinated Shipping & Tracking

  • Content Collection

  • Campaign Reporting

RESULTS:

  • 110+ Influencer Partners

  • 300+ Instagram Posts & Stories

  • 15k+ Engagements

  • 4.35M People Reached

  • 267% ROI

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