Case Study
BrightPlan Social Media Marketing
SOCIAL MEDIA
BrightPlan is the first financial wellness solution certified for fiduciary excellence that is personalized, actionable and integrated with employer benefits.
BrightPlan’s mission is to make financial success attainable for everyone. Their solution includes an AI-powered digital platform combined with experienced financial advisors to support employee financial wellness at every stage of life.
Together, we helped BrightPlan increase awareness, thought leadership, and engagement through strategic, consistent content creation support.
GOAL:
Increase awareness, thought leadership and engagement on social media by creating content tailored to serve target audiences and support company initiatives.
EXECUTION:
Social Media Content Calendar for BrightPlan
Social Media Content Calendar for the Executive Team (CEO + CMO)
Social Media Reporting
RESULTS:
1,300+ Posts Created & Shared
81% Increased Engagement on LinkedIn
312% Increased Engagement on Twitter
45% Increased Impressions on Facebook
