Case Study

National Haircare Brand Social Advertising (Sales)

SOCIAL MEDIA & ADVERTISING

For over 20 years, this luxury haircare brand has become the “go-to” product for beauty editors, professional hairstylists and clients worldwide.

In addition to managing their social media content strategy, influencer campaigns, content creator collaborations, and specialty campaigns, together, we helped them promote their 10 haircare collections using Facebook & Instagram Ads.

GOAL:

Utilize Facebook & Instagram Ads to increase traffic, engagement, and sales for this luxury haircare brand.

EXECUTION:

  • Custom Ads Strategy: Engagement, Website Traffic, Catalog Sales, Prospecting, and Retargeting Campaigns

  • Leverage Influencer Imagery + Videos in Ad Campaigns

  • Creation of Targeting Audiences, Ad Creative Concepts, and Ad Copy

  • Ad Set Up & Launch

  • Ad Optimizations

  • Campaign Reporting

THE RESULTS:

  • 3.4X ROAS

  • <$10 cost per purchase (67% decreased YOY)

  • 31k+ Purchases (53% increase YOY)

  • $247k+ Direct Sales from Social Ads (958% increase YOY)

ADDITIONAL CLIENT WINS

YOY RESULTS 2019 vs. 2018

Grew social audience size 35% YOY (From 149,371 to 201,421 fans.)

*In less than 9 months into our initial partnership in 2018, we more than doubled the total social media audience size! (Went from 71,235 to 149,271 fans. A 109.5% increase.)

Published roughly 1,050 social media feed posts! (FB, IG, TW. Not counting stories.)

Managed 19 Social Media Campaigns

Worked with over 500 beauty/fashion/lifestyle, hairstylist & MMA influencers on paid, earned, and content creation campaigns.

Increased social media online store sales 958%

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