Case Study
TCBY Social Advertising (Branding)
SOCIAL MEDIA CAMPAIGN: GIVEAWAY
For over 40 years TCBY has been committed to offering customers nutritious yogurt that also tastes great.
As a pioneer in the frozen yogurt industry, they are proud to offer an assortment of vegan, GMO-Free, protein-rich, gluten-free and dairy-free options. At TCBY, there's a swirl for everyone, so get creative and make it your way.
Together, we helped TCBY promote their impressive variety of nutritious and delicious frozen yogurt flavors through Facebook & Instagram's Brand Awareness Ads near local stores.
GOAL:
Utilize Facebook & Instagram Ads to increase brand awareness for TCBY near local stores as well as promote specialty, limited time flavors.
EXECUTION:
Custom Ads Strategy
Creation of Targeting Audiences, Ad Creative Concepts, and Ad Copy
Ad Set Up & Launch
Ad Optimizations
Campaign Reporting
THE RESULTS:
2.9M People Reached
14M Impressions
266k+ Engagements
ADDITIONAL CLIENT WINS:
ELEVATED THE ORGANIC SOCIAL MEDIA PRESENCE:
Created Photo + Videoshoot Guides for their Teams to Capture Content
Shared High-Quality UGC
Encouraged Engagement in the Comments by Asking Questions in their Content Calendars (IE: Only true fans can name this childhood favorite flavor. Drop your guess in the comments below.)
Re-Shared Posts & Tags to Stories
Promoted Loyalty & Specialty Offers
Leveraged Existing Assets to Create Animated Videos
YOY RESULTS 2022 vs. 2021
Impressions Increased 9.7%
Engagements Increased 1.9%
Link Clicks Increased 114%