Case Study

TCBY Social Advertising (Branding) 

SOCIAL MEDIA CAMPAIGN: GIVEAWAY

For over 40 years TCBY has been committed to offering customers nutritious yogurt that also tastes great.

As a pioneer in the frozen yogurt industry, they are proud to offer an assortment of vegan, GMO-Free, protein-rich, gluten-free and dairy-free options. At TCBY, there's a swirl for everyone, so get creative and make it your way.

Together, we helped TCBY promote their impressive variety of nutritious and delicious frozen yogurt flavors through Facebook & Instagram's Brand Awareness Ads near local stores.

GOAL:

Utilize Facebook & Instagram Ads to increase brand awareness for TCBY near local stores as well as promote specialty, limited time flavors.

EXECUTION:

  • Custom Ads Strategy

  • Creation of Targeting Audiences, Ad Creative Concepts, and Ad Copy

  • Ad Set Up & Launch

  • Ad Optimizations

  • Campaign Reporting

THE RESULTS:

  • 2.9M People Reached

  • 14M Impressions

  • 266k+ Engagements

ADDITIONAL CLIENT WINS:

ELEVATED THE ORGANIC SOCIAL MEDIA PRESENCE:

  • Created Photo + Videoshoot Guides for their Teams to Capture Content

  • Shared High-Quality UGC

  • Encouraged Engagement in the Comments by Asking Questions in their Content Calendars (IE: Only true fans can name this childhood favorite flavor. Drop your guess in the comments below.)

  • Re-Shared Posts & Tags to Stories

  • Promoted Loyalty & Specialty Offers

  • Leveraged Existing Assets to Create Animated Videos

YOY RESULTS 2022 vs. 2021

  • Impressions Increased 9.7%

  • Engagements Increased 1.9%

  • Link Clicks Increased 114%

Previous
Previous

NATIONAL HAIRCARE BRAND SOCIAL ADVERTISING (SALES)

Next
Next

FIT4MOM SOCIAL ADVERTISING (SALES)